A Reliable Web Design Company In Dubai Shared Some Practices To Avoid

Things are always changing in the digital world. For you to stay relevant, you must adapt to such changes, most especially when your business is generating a considerable part of its income from its excellent online presence.

A web design company in Dubai highly emphasized that these practices can be harmful to how your websites perform. With that said, no one must be doing them anymore since they can put your websites at a very disadvantageous position. Experts have shared several practices that must be avoided if you want to become successful.

Web Design Practices That Must Be Avoided Today

SEO Copywriting – Indeed, this has played a very crucial role in web design and promotion; however, it ceased to be as relevant as it used to be due to the changes in search engine algorithms through the years.

Mobile-switching – People are now using their compact mobile devices whenever they perform various online activities. Also, this practice takes a lot of work.

Text-heavy Pages – Based on Zabisco, about 40% of people today are just skimming over text-heavy sites. They often respond better to infographics, videos, and images which are supported by concise text.

Keyword Stuffing – This practice will make your website look suspect and is very bad for SEO. Bear in mind that websites flooding their content with keywords are most likely being slapped by search engines.

Why You Must Consider Getting SEO Help And Social Media Training

With plenty of tips and tricks regarding SEO on the Internet today, make sure that you get proper help. All of those free information is great; however, how exactly can you tell if the ones you encountered are good or harmful to your business?

This is indeed among the main reasons why you must consider working with bona fide professionals who offer reliable online marketing services. Be sure to work with a trusted company offering everything from consultation to SEO to content and social media training.

Common SEO Myths Posted Online

Produce more short form content – Nowadays, the search engines have become more sophisticated – they now favour substantial and lengthy content. Be reminded though to always keep your readers in mind. Do not make your content very long since most online readers have short attention span or patience.

Backlinks are useless – Search engines actually tell you that they look into your backlinks as this is a very important factor in ranking you. It is highly emphasized that organically occurring links in quality content are still worth a lot.

High DA links are all similar – Different high DA websites will bear various levels of impact on your links. These sites often cater to different audiences so you must remember to get links only from sites that are significant to your own theme.

Vimeo vs YouTube – Find Out The Pros and Cons of Each Platform

Among the many online video platforms used for delivering content are YouTube and Vimeo. These two are the biggest players and it may be difficult for you to choose which one to use.  Outline below is the pros and cons of each platform.

YouTube Pros and Cons

• Sheer Size – netting an average of 1 billion unique views, size is the greatest advantage that YouTube has against any other online video platforms.
• Easy for you to make your video a viral sensation because of its large community
• Built-in SEO – as owned by search engine giant Google, businesses can easily make their video content visible. You can use calls-to-action as annotations are allowed when you upload videos.
• Accepts your full HD and 4K videos
• Has comments section where you can interact with your audiences
• It offers unlimited hosting and bandwidth for free.
• You can increase your online visibility through its TrueView Advertising program.
• Content and ads of competitors can be placed side by side with your videos.
• Your videos are set as public content by default making it difficult to control including the comment section. You have the option to disable comments though.
• Some organizations block YouTube and social media sites. As a business you should be aware of this.

Vimeo Pros and Cons

• Vimeo does not have pre-roll ads.
• It favors quality content.
• You can use your own domain
• You can customize the video players
• You can gain access to detailed analytics
• lesser visibility for your videos because Vimeo has a smaller community
• you have to pay at least $17 monthly to experience the benefits mentioned earlier
• Vimeo has storage restrictions
• SEO wise, Google favors its own platform.

Videos are great tool for business marketing. It can help you boost search engine rankings as well. Youtube vs Vimeo - when used properly, you can effectively introduce your services and products to potential customers.

Some Tried And Tested Ways On How To Check Duplicate Content On Your Website

Duplicate content pertains to content that appears in more than one website or other locations on the Internet.  The big problem with having duplicate content on your website is that this will count greatly against your site’s reliability and legitimacy as an online source of unique content and it will cause your site to fail to rank for this particular page. And once Google and other search engines detect similar content, they will make certain adjustments regarding the ranking and indexing of all the websites involved, which is something that you never want to happen.

How To Check Duplicate Content On Website

There are several tips or techniques you can employ to find out if there are certain contents on your website that are also present in other online locations. Conversely, if you have your contents usually written by other writers, you can also check if these have been copied word by word from other sources. Below are some of these simple tips and techniques:

• Use Google Webmaster Tools. When you click on “Search Appearance,” find “HTML Improvements”. Upon clicking this, you will be able to find out if you have duplicate meta descriptions or page titles. Google also has the Webmaster Tool Alert which if you set up and activate, you will be promptly notified if they detect the presence of duplicate content in other sites.

• Place some copied texts from the page on the search engine. With this technique, simply copy and paste some parts or texts from a website page on the query box then enclose this text in quotation marks. When doing this, never forget to enclose the text in quotation marks since this is a way of informing Google and other search engines that you are looking solely for this exact text. This is one of the most commonly used and reliable ways to find duplicate content on the Internet.

• Finally, you can ask help from some experts, like SEO agencies, to carry out this task for you. Since SEO firms run an extensive check on your website to ensure that it is set-up for proper ranking and that it has the appropriate descriptions so that it can be fully optimized, they also have the capability to spot duplicate content as well.

Source:

http://www.seosherpa.com/news/duplicate-content/ provides other up-to-date and useful information about duplicate content.

The Importance Of Having A Trust Logo To Gain Consumers’ Confidence

Owning and running a business can be pretty complicated especially if you are a first-timer. There are a lot of things that you need to put into consideration and a lot of things that you need to take care of in order to reach success. You have to learn the basics to be able to move to the next step.

When it comes to online business, one of the most important things to remember is having a trusted website where your customers can check for updates and details.  However, most people nowadays look for safety and security when it comes to online transactions. And so, having a trust logo for your website is really important.

A trust logo is actually a validation of your website’s reliability and credibility. People really want assurance in their purchases. They want to make sure that whatever they order online will be actually delivered to them. However, there are certain websites that are run by fraud and scam masters which help a lot of people victims. To avoid getting your website tagged as one of these fraud and scam masters, secure a trust logo.

It is also highly recommended to secure a privacy seal. Privacy site seals tell your online consumers that they can trust your website when they give you details such as personal information and credit card numbers. This seal essentially assures them that they can safely make payments without worrying about their information getting into the wrong hands. This can also be a great sale booster.

By having all the crucial and relevant trust logos on your website, you can guarantee customers’ trust and confidence. Potential clients and existing customers can be assured of your reliability and credibility. They will be more than willing to transact business with you knowing that their information is safe and secured.

Source: ValidSafe- this is a website that provides site verification services to help businesses get the trust and confident of their customers.

The Need To Get Online Marketing Services For Your Business

By Andy Rivers- researched from www.carolamato.com

As a business owner, there are a lot of things that you can take advantage from such as making decisions on your own, managing your own time and other people’s time and of course the ability to earn more. However, there are also a lot of things that you are responsible for. You need to make sure that the decisions you make will greatly benefit the business. You have to make sure that your employees won’t lose their jobs because of mismanagement. You also have to think of several ways to grow and expand your business.

With all these responsibilities, you have to make sure that you stay competitive. You have to continue giving quality service and provide quality products for your customers. And one the best ways to help you achieve your business goals is to opt for online marketing services.

First, know the different online tools that you can use to advance your business. It is very important to know the trend when it comes to the online world. Your customers are using the internet for many different purposes, so with this in mind, you have to make sure that you meet their demands through your online presence.

Use the social media to widen your influence. Social media marketing is one of the most effective ways to reach business success. A huge percentage of your customers are now using different social media sites, so it really helps if you take advantage of this. Create company pages and accounts.

Another thing to greatly consider is producing good quality content in your website. Your website is the end key to all the searches that people do online. If your website does not include informative content, people will check out other websites that offer the right information that they are looking for. Content marketing is a very effective tool in business.

Lastly, get SEO services. Search engine optimization is a key tool that is proven effective in establishing online presence. Check out for a reputable company that provides this service.

Online Marketing Strategies You Can Employ To Enhance Your Website’s Online Presence

Successfully establishing and enhancing the online presence of an official website is without a doubt the goal of many business owners. It is quite easy to understand why the achievement of such objective is now very important since nowadays, a lot rides on the business website: lead generations, increase in online visitors and eventually, return on investments and increase in profits.

There are many online marketing strategies that entrepreneurs and company owners employ to make sure that their websites enjoy basking in the sunlight of online popularity. And if you are also an online entrepreneur, you can also employ these effective tools and techniques to make your business’s personality in the World Wide Web bigger and better and eventually secure a profitable future as well.

Below are the top online marketing strategies that you can also employ for your business website to achieve optimized Internet presence:

Pay attention to your website’s contents.
Your website’s content has the power to drive people to your website and get them to stay.  There are different forms or types or content that’s you can place on your website. But do make sure that the type of content you choose to place is suitable for the information or message you wish the visitors to know about. You can select from written articles or blog posts, infographics, videos, podcasts, etc to put on your website. Another tip you can keep in mind is to place evergreen content (or information that remains relevant and valuable to your target market for a long time) on your website since this type of content can be used it in a multitude of ways for your SEO efforts in the present time or in the future.

Keep your website’s layouts simple and easy to navigate.
To reduce the likelihood of site visitors abandoning certain pages or losing interest in your website, make sure that it is simple and easy to navigate. Think strategically with placing important information on your website. You should also consider grouping products accordingly so that the website has a more organized and professional look.

Make sure your website is always responsive.
When you have and use a responsive template for your site, your target niche can easily see what’s up with your business and quickly complete transactions using their compact Web-connecting gadgets. This is also an important technique to remember since how easily and quickly people can access your website will have a strong marketing impact for your business because netizens engage faster if they know they can get the information they need immediately.

Be active in the different social media networking sites.
Nowadays, social media is so powerful that integrating it into any website is a must. Since almost half (or even more) of the world’s population are on Facebook, Instagram, Pinterest and Twitter, you can’t afford to be missed out on such potential customers. As such, your business can reach them better by also being present in these popular social networking sites.

Source:

http://www.carolamato.com/the-impact-of-social-networking-to-your-online-ventures/ provides other helpful tips and strategies online entrepreneurs can use to make their business’ web presence count more.